Glad you asked!
L.A. TACO is a platform for the city of Los Angeles. We are a source of news and information related to food, culture, and community for the metropolitan area. We are independently owned and operated, by and for L.A., which means we really love this city! We aim to reach readers, journalists, artists, and partners who love Los Angeles, too.
L.A. TACO was founded in late 2006, by its founders’ simple desire to document the things they loved about the city: mostly tacos and street art. Over the years, the site has built a passionate community of readers and contributors who keep the site and its spirit alive, covering music, the food scene, galleries, festivals, and just stuff we like — despite constant downsizing and tumult in the local news market. We also put on special events like Taco Madness.
In 2018, L.A. TACO is relaunching as a news-first platform, led by Editor Daniel Hernandez.
Daniel is a fitting choice for the role. He caught our eye years ago for stories that really captured a street-level sense of youthful, brown L.A., back when he was a budding reporter at the Los Angeles Times. He went on to do incredible things as a journalist and author, and we’ve actually always wanted him to be our editor. An initial seed fund has finally made that possible.
Hernandez and everyone in the L.A. TACO family are driven by a sense of urgency: local news sources LAist and LA Weekly were either shut down or dramatically downsized in late 2017. We’re also driven by a sense of commitment to the city and our neighbors everywhere. This is one of the world’s most diverse, dynamic, innovative, and industrious places. It is also a city with serious problems to understand and fix: economic inequality, environmental hazards, chronic homelessness, and rapid gentrification that is forcing locals to leave.
L.A. TACO aims to dissect all of these issues, with stories that examine the way they affect working people, students, regular Angelenos like you and me. For long-time and newer readers alike, L.A. TACO is your source for honest information to apply to day-to-day affairs in L.A. — and a source, of course, for news about tacos.
* Updated Jan. 1, 2018.