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Art

DriveBy Back On ~ North Hollywood

8:48 AM PDT on March 16, 2011

    DriveBy is a reactive public artwork in North Hollywood, CA. As autos pass by the building face they are registered as snippets of text on a 240' alphanumeric display. When car locations intersect detritus is left behind in the form of punctuation.

    During periods of low traffic activity the artwork presents notable phrases from movies and television to the street below.

    NoHoArtsDistrict.com reports that after a long break, the installation is back up and running:

    Created in 2007 by Electroland as a part of the City’s North Hollywood public art program, Drive By was shut down shortly after installation. Yes, this public art piece was unplugged because it was classified as advertising by the Department of Building & Safety. It took more than three years to get this piece back up and running because of wording in a City ordinance that was created to combat rampant, displaced and unwanted signage. This ordinance was not created to deprive the North Hollywood neighborhood of public art but that’s what it has done and will continue to do unless changed.

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