Skip to Content
Featured

L.A.’s Birria Obsession Forced These Westside Cemita Trucks to Serve Birria, and Their Sales Went Up 50 Percent

[dropcap size=big]W[/dropcap]hile the streets of L.A. appear to be flooded with birria consomé, the reality is that vast birria-voids still exist where that distinctive martian-colored taco feels like it’s worlds away. 

In the Westside, taco devotees have been hitting up their local taqueros and have been demanding birria by name. Thanks to their supplication, the owners of these three cemita trucks are making it happen. The “Cemitas Catering” blue trucks, who for the last eight years have been slanging the Puebla-born sesame seed covered brioche-like bread (from which it gets its name) filled with quesillo (Oaxacan cheese), chipotle sauce, avocado, and usually a fried milanesa (beef or chicken cutlet), have heard the pleas of its patrons. 

Like a taco dipped in consomé, owners Johana and Daniel Zermeño decided last September to go all in. And just like that, they’ve changed their trucks’ name to “Tacos Mar Vista,” painted the trucks red, and are now pouring steamy cups of consomé and tender beef birria tacos dorados alongside their original menu of cemitas, costillas, and grilled chicken. 

Their trucks are positioned along the geographic borders of the Westside making them the sole provider of TJ-style birria throughout the area until you get to Teddy’s on the boardwalk. Traveling along Venice Boulevard you’ll find the first one near downtown Culver City, the second on Centinela in Mar Vista, and the last truck opening soon will be on Lincoln Boulevard. 

Beto Landaverde, brother of Johana, tells L.A. Taco, “Well it’s been a demand and we finally decided to take the leap and thanks to God, it’s worked out. Things have been going really well.”

Business is up 50 percent proving the demand for Birria remains strong and is showing no signs of fading soon. The only question remaining now is, how long before that light bulb comes on and they start putting that birria in a Cemita.

Cemita Birria Dip sandwiches anybody?

Tacos Mar Vista

9 AM - 4 PM

10113 Venice Blvd, Los Angeles, CA 90034 (213)909-4027

3760 S.Centinela Ave, Mar Vista, CA 90066  (323)674-6122

Coming Soon: 221 Lincoln Blvd, Venice, CA 90291

Stay in touch

Sign up for our free newsletter

More from L.A. TACO

Daily Memo: ICE Prowls Around L.A. and San Diego, Kidnapping at Least Seven Individuals

ICE agents continue terrorizing southern California, kidnapping many including a gardener taken from his work truck.

Ten Damning Revelations in Congressional Probe Into U.S. Citizens Unlawfully Detained by Federal Immigration Agents

“At least you’ll have an exciting story to tell when you go back to school,” one federal agent told a detained 15-year-old child with special needs. The report includes three U.S. Citizens from the L.A. area, speaking out for the first time and a six-year-old child with autism kidnapped in Massachusetts.

December 12, 2025

L.A. TACO’s 2025 Holiday Gift Guide

Perfume for goths, elk burgers, ICE piñatas, graffiti books, and 18 other items that should get your gift-giving wheels turning.

December 12, 2025

Weekend Eats: Steak Au Poivre Ramen and a Holiday Market For Palestine

Plus a new modern Indian restaurant with pork vindaloo croquettes and a breakfast spot for chicken katsu and waffles.

December 12, 2025

The 24 Best Tamales In Los Angeles

Banana leaf tamales, tamales filled with savory corn pudding, sweet tamales, and those that can only be described as "unique." Los Angeles really is the best U.S. city for tamal season.

December 11, 2025

Daily Memo: CBP MIA In Recent ICE Raids; LA County Approves Mask Ban

A breakdown of California and Los Angeles County's new laws banning ICE and local law enforcement from wearing masks or concealing their identity and agencies.

December 10, 2025
See all posts